SAACE
Singer Advanced Analytics Centre of Excellence
Market Overview
Singer versus
Arpico, Damro, IKEA
across
3,660 listed products in
17 categories
748
Singer products
20.4% of the listed shelf
2,912
Competitor products
3 rival retailers tracked
1
Zero-coverage gaps
Competitors sell, Singer has nothing
5
Thin ranges
Under 15% share where rivals are active
5 / 8
Priced over / under
More than 10% off the market average
Who owns the shelf
Share of listed products, and the price territory each retailer plays in
Singer
20.4% · 748
IKEA
47.1% · 1,724
Damro
29.4% · 1,076
Arpico
3.1% · 112
| Retailer | Products | Median price | Avg price | Price territory Rs. 173 → Rs. 1,229,975 |
|---|---|---|---|---|
| Singer US | 748 | Rs. 31,399 | Rs. 67,712
+116% vs median
|
Rs. 1,099
median
avg
Rs. 798,999
|
| IKEA | 1,724 | Rs. 42,326 | Rs. 77,052
+82% vs median
|
Rs. 173
median
avg
Rs. 1,175,518
|
| Damro | 1,076 | Rs. 51,888 | Rs. 95,630
+84% vs median
|
Rs. 210
median
avg
Rs. 1,229,975
|
| Arpico | 112 | Rs. 166,300 | Rs. 187,644 |
Rs. 7,300
median
avg
Rs. 730,400
|
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Where Singer stands on price
Singer's average against the competitor average, category by category
| Category | Singer avg | Market avg | cheaper ← → dearer | Gap | Share |
|---|---|---|---|---|---|
|
Kids Furniture
10 Singer vs 38 competitor
|
Rs. 1,400 | Rs. 26,976 | -95% |
21%
|
|
|
Bedding Products
84 Singer vs 37 competitor
|
Rs. 10,630 | Rs. 5,825 | +82% |
69%
|
|
|
Dining Table Sets
44 Singer vs 124 competitor
|
Rs. 58,561 | Rs. 180,940 | -68% |
26%
|
|
|
Wardrobes
33 Singer vs 241 competitor
|
Rs. 118,266 | Rs. 75,602 | +56% |
12%
|
|
|
Mattress - Foam
37 Singer vs 53 competitor
|
Rs. 28,187 | Rs. 20,550 | +37% |
41%
|
|
|
Plastic Furniture
157 Singer vs 63 competitor
|
Rs. 10,256 | Rs. 7,518 | +36% |
71%
|
|
|
Mattress - Spring
109 Singer vs 84 competitor
|
Rs. 108,178 | Rs. 80,169 | +35% |
56%
|
|
|
Beds
28 Singer vs 171 competitor
|
Rs. 72,974 | Rs. 110,963 | -34% |
14%
|
|
|
Dressing Tables
13 Singer vs 22 competitor
|
Rs. 41,576 | Rs. 62,885 | -34% |
37%
|
|
|
Display Units and TV Stands
10 Singer vs 190 competitor
|
Rs. 55,829 | Rs. 80,600 | -31% |
5%
|
|
|
Utility Furniture
6 Singer vs 3 competitor
|
Rs. 23,519 | Rs. 33,522 | -30% |
67%
|
|
|
Other Furniture
11 Singer vs 186 competitor
|
Rs. 19,251 | Rs. 25,847 | -26% |
6%
|
|
|
Office Furniture
101 Singer vs 539 competitor
|
Rs. 57,553 | Rs. 72,851 | -21% |
16%
|
|
|
Sofa Sets
69 Singer vs 481 competitor
|
Rs. 201,709 | Rs. 213,179 | -5% |
13%
|
|
|
Bedroom Suites
16 Singer vs 28 competitor
|
Rs. 297,189 | Rs. 286,043 | +4% |
36%
|
|
|
Center Tables
20 Singer vs 112 competitor
|
Rs. 41,869 | Rs. 41,208 | +2% |
15%
|
Gap is Singer's average price against the competitor average
in the same category. Red means Singer asks more; green means Singer is either buying share or
leaving money on the table.
Not competing at all
1 categories
Present but outnumbered
5 categories
All categories
coverage gap
Singer only
outside Singer's taxonomy
Open a category for the Singer versus competitor comparison, price
ranges and the AI verdict.